Virgin Accommodations Is Opening Its First London Resort in This Iconic Neighborhood

As shocking as it might be, Virgin Accommodations doesn’t have a resort in its birthplace, London. That can change on Aug. 1, when Sir Richard Branson’s luxurious life-style hospitality model opens Virgin Accommodations London-Shoreditch within the coronary heart of the Shoreditch neighborhood, bringing the model dwelling to the place it began for the Virgin Group.

The 120-room resort is a reflagging of the Mondrian Shoreditch London. and can transition right into a Virgin Resort step by step, in response to a press assertion. It would proceed to be dwelling to globally acknowledged chef Dani Garcia’s Spanish restaurant BiBo in addition to a rooftop bar, pool, fitness center, remedy room, and a non-public members membership, all managed by Ibiza’s Blue Marlin, which arrange there on the finish of 2023. Virgin Accommodations London-Shoreditch resident friends could have entry to all facilities. 

“We’re all completely delighted that Virgin Accommodations Assortment shall be opening a Virgin resort in London,” Sir Richard Branson, founding father of the Virgin Group, mentioned in a press launch supplied to Journey + Leisure. “For the reason that inception of Virgin Accommodations, we’ve had our sights set on London; a spot that so lots of our clients both name dwelling, or identify as considered one of their favourite locations — and naturally the place Virgin’s story began.” 

London would be the eighth Virgin Accommodations location and the seventeenth property for the broader Virgin Accommodations Assortment, which incorporates Virgin Accommodations and Virgin Restricted Version luxurious retreats.

This opening follows the launches of Virgin Accommodations Edinburgh and Virgin Accommodations New York in 2023, and a celebration of the tenth yr of Virgin Accommodations. The model additionally not too long ago introduced a brand new property in Kenya.

“This yr will mark 10 years of Virgin Accommodations and what a option to begin the early celebrations as we announce our latest resort in one of many world’s most well-known cities,” James Bermingham, CEO of Virgin Accommodations Assortment, mentioned in an announcement.

Virgin Accommodations London-Shoreditch bookings shall be open in early July for reservations beginning Aug. 1.