Accor, Australia’s largest resort operator, has signed partnership renewal agreements for greater than 40 motels, comprising 5,500 keys, throughout Australia, underscoring the Group’s robust partnerships with a few of the nation’s most influential resort house owners.
Accor Pacific companions have additionally invested greater than $450 million in resort renovations and refurbishments for the reason that starting of 2022.
This important funding is a direct dedication to our manufacturers. It’s a clear and powerful affirmation of our companions’ confidence and belief within the high quality and worth of our manufacturers. Accor Pacific Chief Working Officer PM&E, Adrian Williams
Marking its 40th renewal, Accor just lately solidified its partnership with Silversea Investments via a long-term franchise settlement that may see important funding to refurbish Novotel Sydney Parramatta and Mercure Sydney Parramatta, which might be rebranded to Novotel Sydney Rosehill upon completion of the renovation. Now managed by Trilogy Resorts, the significance of those motels will develop even additional as Parramatta’s large infrastructure improvement continues and the brand new Western Sydney Airport launches in 2026.
The Sunshine Coast’s premier five-star resort, Sofitel Noosa Pacific Resort, additionally just lately prolonged their partnership with Accor for this flagship Sofitel. The resort will quickly announce its renovation plans to reinforce additional its luxurious positioning on Noosa’s prestigious Hasting Road.
Accor Pacific Chief Working Officer PM&E, Adrian Williams, mentioned Accor’s community of greater than 350 motels in Australia had been constructed on the power of the Group’s well-established relationships with worldwide and native resort house owners.
Accor has been working in Australia for over 30 years now, and a characteristic of our excellent relationships with house owners is our dedication to make sure their motels stay on the forefront of the market via elevated visitor providers, amenities and satisfaction.
We’re privileged to have many long-term proprietor relationships, and our crew is regularly working with their motels to make sure they ship above-market efficiency. Whereas house owners might initially be interested in Accor due to the power of our international manufacturers, loyalty and distribution channels, the extent of native on-the-ground assist has been an equally highly effective incentive for house owners to resume partnership agreements with us.
We just lately invested in offering much more operational assist for our motels, rising the variety of operational leaders based mostly in key cities throughout the Pacific area in order that choices could be made extra shortly and sources allotted to the place they’re most wanted.
We’ve developed the most important resort administration platform within the Pacific with greater than 300 above property crew members to assist assist and drive efficiency for over 200 managed motels. We’re the one operator to have devoted operational groups with heads of operations based mostly in Sydney, Melbourne, Adelaide, Perth, Hobart, Launceston, Brisbane, Gold Coast, Sunshine Coast, Cairns, Auckland and Fiji.
Separate to our managed community, we’ve developed the most important devoted resort franchise platform, with the most important franchise assist crew available in the market, permitting us to work with franchise house owners or third-party operators in a approach that fits their enterprise and funding methods. We’ve got over 30 years of franchising expertise, and that basically counts for house owners working in such a extremely aggressive market. Accor Pacific Chief Growth Officer, Lindsay Leeser
From luxurious to economic system, Accor operates 19 worldwide manufacturers and 400+ motels throughout Australia, New Zealand, Fiji and French Polynesia, resembling Sofitel, MGallery, Artwork Sequence, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Assortment, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Types and ibis funds, in addition to Ennismore’s SO/. Go to ALL.com
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 nations in 5,600 properties, 10,000 meals & beverage venues, wellness amenities or versatile workspaces. The Group has one of many business’s most various hospitality ecosystems, encompassing greater than 45 resort manufacturers from luxurious to economic system, in addition to Way of life with Ennismore. Accor is dedicated to taking optimistic motion when it comes to enterprise ethics & integrity, accountable tourism, sustainable improvement, neighborhood outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in america. For extra info, please go to www.group.accor.com or comply with us on X, Fb, LinkedIn, Instagram and TikTok.
Naomi Hammond
Communications Supervisor – Pacific
+61(0) 434 738 380
Accor