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Thursday, December 5, 2024

Hilton Accelerates Multi‑Model Growth in Morocco


  • International hospitality firm on observe to greater than double its Morocco portfolio, exceeding 20 resorts within the coming years with the signing of 9 new properties, totalling over 1,300 rooms throughout seven international manufacturers.
  • Hilton bolsters luxurious portfolio with the debut of Waldorf Astoria within the capital metropolis of Rabat and the nation’s first LXR Accommodations & Resorts property in Casablanca.
  • Model debuts within the nation additionally embody way of life Curio Assortment by Hilton resorts in Casablanca and Rabat, in addition to value-driven Hampton by Hilton properties in Benguérir and Fes.

CASABLANCA, Morocco – Hilton (NYSE: HLT) is accelerating its plans to greater than double its portfolio in Morocco with the signing of 9 resorts throughout seven of its international manufacturers, together with the debut of its iconic Waldorf Astoria Accommodations & Resorts model within the capital metropolis of Rabat, in addition to the introduction of its luxurious LXR Accommodations & Resorts, way of life Curio Assortment by Hilton, and value-driven Hampton by Hilton manufacturers to the nation.

With 13.1 million[1] vacationers visiting Morocco within the first 9 months of this yr, a rise of round two million in comparison with the identical interval final yr, the nation is experiencing important momentum as a sought-after vacationer vacation spot. These 9 new signings will add greater than 1,300 rooms and round 1,500 workforce members to Hilton’s rising portfolio in Morocco, the place we plan to develop our footprint to over 20 resorts within the coming years. The introduction of latest manufacturers – and enlargement of current ones – demonstrates our dedication to catering to the totally different wants of friends visiting the nation the place we’ve loved a robust legacy relationship again nearly six many years. We stay up for working carefully with our valued homeowners to ship Hilton’s globally recognised hospitality to friends at these excellent resorts. Carlos Khneisser, vp, Improvement, Center East and Africa, Hilton

Hilton Bolsters Luxurious & Life-style Presence in Morocco

Hilton has partnered with O Tower to convey Rabat’s first Waldorf Astoria property to the capital metropolis, and with Yamed Group to debut the primary LXR Accommodations & Resorts and Curio Assortment by Hilton properties within the nation.

Waldorf Astoria Rabat Salé

Waldorf Astoria Rabat Sale — Photograph by Hilton

Waldorf Astoria Rabat Salé is slated to open in 2025 and will probably be a part of a mixed-use growth which is ready to be the tallest constructing in Morocco – towering 250 metres excessive throughout 55 flooring and that includes workplace areas, residences, and an observatory. The resort will supply 55 visitor rooms and suites, two specialty eating places, Waldorf Astoria’s signature Peacock Alley, private concierge companies, a pool restaurant, assembly and board room areas, a spa, an out of doors and infinity pool, and a health studio.

The Mohammed VI Tower will probably be a focus of the brand new growth part of the Bouregreg Valley, a key element of the federal government’s ‘Rabat Metropolis of Gentle, Moroccan Capital of Tradition’ programme. Surrounding developments embody the Grand Theatre of Rabat, designed by famend architectural agency Zaha Hadid Architects, in addition to varied iconic initiatives as musuems, a marina, and a mall.

LXR Accommodations & Resorts – Casablanca

LXR Accommodations & Resorts – Casablanca — Photograph by Hilton

Marking the nation debut of LXR Accommodations & Resorts, Hilton’s award-winning assortment of impartial luxurious resorts, the extremely anticipated property is anticipated to open in 2025 and will probably be situated in Casablanca’s ‘Triangle d’Or’ as a part of the ‘Metropolitan’ growth, a high-end mixed-use mission encompassing residential, retail, workplaces, and resorts. Because the centrepiece of this new growth, the LXR resort will home 148 visitor rooms and suites, three signature eating places and a surprising rooftop venue, in addition to a wellness spa, outside pool, and dynamic assembly and multifunctional areas.

Created for stylish international travellers who’re obsessed with exploring new locations, the resort will distinguish itself via signature experiences within the type of distinctive encounters meticulously crafted to replicate the native tradition. Impressed by the legacy of Les Arènes de Casablanca (former iconic bullring and amphitheatre lively on the positioning from 1921 to 1972), the resort will rejoice town’s wealthy cultural heritage, paired with intriguing trendy design and bespoke personalised service signature to the LXR model.

Curio Assortment by Hilton – Rabat

Curio Assortment by Hilton Rabat — Photograph by Hilton

Curio Assortment by Hilton Rabat is slated to open in 2026, additionally in partnership with Yamed Group, and can characteristic 94 visitor rooms and three eating venues together with a brasserie, a signature restaurant, and a rooftop restaurant alongside the swimming pool.

Drawing inspiration from the Botanical Backyard of Rabat, the resort enjoys nice connectivity to the principle areas of town and is situated 5 minutes from the Royal Palace of Rabat and a half-hour drive from the Rabat-Salé Airport.

Curio Assortment by Hilton – Casablanca

Anticipated to open in 2026, the approach to life resort will supply 63 stylishly appointed visitor rooms, a totally outfitted health centre, in addition to entry to the Metropolitan growth’s vibrant meals and beverage, leisure, and retail choices. Every resort within the Curio Assortment is hand-picked to immerse friends in one-of-a-kind moments on the earth’s most sought-after locations, evoking a bespoke story via distinctive structure and design, world-class meals and beverage, and curated experiences.

Continued Growth in Rabat and Casablanca

Hilton continues the enlargement of its flagship Hilton Accommodations & Resorts, award-winning DoubleTree by Hilton, and upscale and reasonably priced Hilton Backyard Inn manufacturers throughout the nation, with model firsts in Rabat and Casablanca.

Hilton Rabat

Hilton Rabat – Exterior — Photograph by Hilton

With 162 trendy visitor rooms and suites, Hilton Rabat, developed in partnership with Bin Ham Group, will mark the debut of Hilton’s flagship Hilton Accommodations & Resorts model in Morocco’s capital metropolis. The resort, slated to open in 2026, will probably be located inside a grasp growth plan for the Capital Mall and can characteristic a number of leisure amenities together with an indoor and outside pool, a spa, and a health centre. Providing distinctive moments to enhance cultural exploration, friends will be capable of dine on the specialty restaurant, foyer, or pool bar.

DoubleTree by Hilton Casablanca Metropolis Centre & Hilton Backyard Inn Casablanca Metropolis Centre

Hilton has additionally partnered with Ynna to open DoubleTree by Hilton Casablanca Metropolis Centre and Hilton Backyard Inn Casablanca Metropolis Centre.

Opening later this yr,DoubleTree by Hilton Casablanca Metropolis Centre will convey DoubleTree’s trendy mix of consolation and hospitality to the colourful coronary heart of Casablanca – welcoming travellers with its well-loved heat cookie to 389 visitor rooms and suites, 4 specialty eating places, a foyer bar, a tea lounge, leisure and recreation amenities, a 2,500 sq. meter spa, 13 assembly rooms, and a grand ballroom – all delivered with the model’s signature heat and care.

Hilton Backyard Inn Casablanca Metropolis Centre is anticipated to open in 2026 and can convey the model’s upscale and reasonably priced hospitality to Casablanca. The resort will characteristic 176 up to date visitor rooms, an all-day eating venue, and a café and foyer bar.

Hampton by Hilton Makes its Moroccan Debut

Hilton will mark the debut of its award-winning, value-driven Hampton by Hilton model in Morocco with resorts in Benguérir and Fes. Each Hampton by Hilton visitor will benefit from the model’s signature free, scorching breakfast with wholesome choices.

Hampton by Hilton Ben Guerir

Hampton by Hilton Ben Guerir — Photograph by Hilton

Owned by Société Hôtelière de Benguérir, Hampton by Hilton Ben Guerir is ready to open in 2025 inside the Inexperienced Metropolis of Benguérir. Situated reverse the distinguished Mohammed VI Polytechnic College, Hampton by Hilton Ben Guerir will supply a contemporary and cozy stick with 94 thoughtfully designed rooms, a eating and lounge space, and a fitness center. Mohammed VI Polytechnic College is a centre of excellence in academia, utilized analysis and innovation in varied fields. The Inexperienced Metropolis of Benguérir, situated 50 kilometers from Marrakech, is a mannequin of sustainable growth. Its design and infrastructure are primarily based on good and environmentally pleasant rules.

Hampton by Hilton Fes Golf

Hampton by Hilton Fes — Photograph by Hilton

Thought-about the religious and cultural capital of Morocco, Fes is among the 4 imperial cities relationship again to the 13thcentury. Anticipated to open in 2027 in partnership with Le Clos de l’Atlas, a Moroccan actual property growth firm, Hampton by Hilton Fes Golf will probably be strategically situated adjoining to the Oued Fes Golf Resort and is close to Fes Railway station, a number of academic establishments and the Medina of Fes, a UNESCO World Heritage Web site. The resort will characteristic 161 visitor rooms, an out of doors pool and three assembly rooms.

The 9 new properties be part of Hilton’s rising portfolio in Morocco, which includes 10 buying and selling resorts, together with Conrad Rabat Arzana and Hilton Taghazout Bay Seaside Resort and Spa, and 4 additional properties below growth, together with the debut of the enduring Waldorf Astoria and way of life Cover by Hilton in Tangier.

For extra on Hilton’s growth information and its increasing portfolio in Morocco, go to tales.hilton.com.

1. Vacationer Arrivals Attain 13.1 Million in Morocco as of September.

About Hilton

Hilton (NYSE: HLT) is a number one international hospitality firm with a portfolio of 24 world-class manufacturers comprising greater than 7,600 properties and practically 1.2 million rooms, in 126 international locations and territories. Devoted to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed over 3 billion friends in its greater than 100-year historical past, was named the No. 1 World’s Greatest Office by Nice Place to Work and Fortune and has been acknowledged as a world chief on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has launched industry-leading expertise enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the power to e-book confirmed connecting rooms. Via the award-winning visitor loyalty program Hilton Honors, the practically 190 million Hilton Honors members who e-book instantly with Hilton can earn Factors for resort stays and experiences cash cannot purchase. With the free Hilton Honors app, friends can e-book their keep, choose their room, test in, unlock their door with a Digital Key and take a look at, all from their smartphone. Go to tales.hilton.com for extra info, and join with Hilton on Fb, Twitter, LinkedIn, Instagram  and YouTube.

Temitope Senbanjo
Hilton



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